Trillion Dollar Coach [Bill Campbell] P78

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Post Length: 3 min

In Review: The Trillion Dollar Coach

Author: Eric Schmidt / Jonathan Rosenberg

Length: 5 hrs 40 min

Reco: yes [5/5 bananas]

Give me a second, I need to let the cab driver know where I'm headed ...

Background noise, shuffling, then he's back.

Okay, what's up?

Thanks for taking the call Scott, I need counsel.  I've been working with a non-profit in India, but it was just exposed to some bad stuff.  They are asking me to step in and get it on track.

What's the exposure?  

High.

What is their churn rate?

I don't have the numbers ...

What is their annual revenue?

Over two million.

His questions were exact and without hesitation.  He knows the game.

Look, man, you have big things ahead of you, and this isn't it.  You are the kind of guy that is going to see a problem in the world, grab a blank sheet of paper and solve it.  I would say walk and wait for that day ...

Thanks for taking my call, safe travels man.

Scott Harrison does know the game, and in crunch time, he came through for me.

Bill Campbell had the same approach in life, be there for the right people when they need you.  In the Trillion Dollar Coach, a handful of silicon valley's men recount how he coached them.  Apple, Google, and Facebook executives share the lessons they learned as he coached them to over a combined trillion dollar business valuation.

“Every bookstore has a self-help section, but what you won't find is a help-others section.” – Sheryl Sandberg

Bill always defaulted to team building and team dynamics.  As the former head football coach at Columbia University, it never left him.

When first faced with an issue, his question was about the team, not the issue.  He wanted to know the team tasked with handling the problem because that is where you solve it.

Politics were garbage to him, for weak people.

A place where the top manager makes all of the decisions leads to just the opposite because people will spend their time trying to convince the manager that their idea is the best.  In that scenario, it's not about the best idea carrying the day, it's about who does the best job of lobbying the top-dog.

In challenging times, get people realigned with the cause.  You have heard people say ... things aren't like they used to be, I liked it better when ... At that point, they have lost the cause.

“When you are failing, recommit to the cause, not the company.” – Campbell

In board meetings, when someone had a good idea, Bill would give five loud claps.  This became known as the Bill Campbell Clap [BCC] ... and was taught to all new hires.  He believed in cheering demonstrably for others and their success.

He was a giving man, aligned with Adam Grant's book Give and Take.

High impact, low-cost giving ... making sure the benefit of giving outweighs the cost to you.  Not giving so much you lose yourself.

Five-minute favors - it doesn't take a lot of work, but it means a lot to the recipient.

I recently experienced this after I attended Titans.  My closest friend asked me to share what I learned.  He lives in Hungary.  Instead of sending it via txt or email, I spent 10 minutes writing out my takeaways by hand.  They were put in a manila envelope and sent first class to his residence.  Low cost, high impact.

“To care about other people, you have to care about other people.” – Campbell

Bill was a hero to some big names, but he didn't promote it.  Keep the primary thing the primary thing.  He didn't ask for anything in return, either.

I don't want your stock, I don't want your cash, I don't want shit.

A coach sees the potential in people, what they can become.  That's what Scott does for me.

I don't run a non-profit in India at the moment, but I do have that blank sheet of paper handy.  Grab you one too and let's charge it.

Love, Ando

Ando McCallComment